Located along the banks of the May River, Bluffton has transformed from a sleepy segue to Hilton Head Island to one of South Carolina’s best small towns to live, visit and invest in. Publications like Southern Living, Forbes, and Travel + Leisure have consistently featured Bluffton for its charm, growth and lifestyle appeal.
So, what’s behind Bluffton’s continued rise as one of the most desirable places in the Palmetto State? At Delcher & Delcher, we’ve seen firsthand why buyers from all over are drawn to this vibrant, welcoming community.
Authentic Lowcountry Charm
The Town of Bluffton has branded the fast-growing city the “Heart of the Lowcountry” for good reason. With its moss-draped oaks, antebellum homes and winding river views, Bluffton maintains an architectural and cultural authenticity that’s hard to find elsewhere. Old Town Bluffton, which is centered around Calhoun Street and the iconic Church of the Cross, blends walkable streets, independent shops, art galleries and award-winning restaurants, all steeped in Southern hospitality.
Strong Sense of Community
Bluffton isn’t just a town; it’s a state of mind. From the moment you arrive, you sense its easygoing rhythm: casual southern charm with an unconventional twist. Known for its vibrant artist community and delightfully quirky traditions — like power-drill dance teams in the Christmas parade — Bluffton has always marched to its own beat.
That same creative, laid-back spirit infuses everything here. Week after week, residents and visitors come together for the Bluffton Farmers Market, PorchFest and food-focused festivals — events that draw crowds and deepen roots. Old Town’s moss-draped oaks, galleries tucked along Calhoun Street and storied landmarks (including the Heyward House and Church of the Cross) reinforce that sense of shared pride and place.
It’s more than hospitality. It’s a collective mindset: one that values slowing down, connecting deeply, celebrating creativity and preserving the unique heritage that makes Bluffton feel like home no matter how long you’ve been here.
Desirable Real Estate Opportunities
Bluffton offers a diverse range of real estate options to fit every lifestyle. From luxury waterfront estates in prestigious gated communities like Colleton River and Berkeley Hall, to quaint cottages along the scenic May River, and from family-friendly neighborhoods with top-rated schools and modern amenities to distinctive live-work condos in the heart of Old Town, there’s something here for everyone to call home.
And the numbers tell a compelling story. Between 2010 and 2020, Bluffton’s population grew by an impressive 158%, making it one of the fastest-growing towns in South Carolina. The town’s population rose from around 12,000 in 2010 to more than 27,000 by 2020.
And it hasn’t slowed down since. By the end of 2023, Bluffton was estimated to have over 35,000 residents, with projections pointing to as many as 65,000 by 2040.
Despite this rapid growth, Bluffton still offers excellent long-term value. Median home prices remain competitive compared to other coastal communities, and the continued demand signals a healthy, stable market. Whether you’re purchasing a second home, relocating for retirement, or investing in a thriving area, Bluffton stands out as both a smart financial move—and a soulful place to call home.
Close to Everything, Yet Peacefully Removed
Bluffton offers the best of both worlds: convenience and tranquility. A short driving distance to several Southern gems, Bluffton is minutes from the white-sand beaches and world-class golf courses of Hilton Head Island, less than 30 minutes from the cobblestone streets and cultural richness of Savannah and an easy drive to I-95 for quick getaways or commutes.
To the north, the charming waterfront town of Beaufort, SC, is less than an hour away, offering its own blend of old world Southern architecture, moss-draped oaks and Lowcountry flavor.
And yet, despite its central location, Bluffton has managed to preserve its small-town soul. Here, life moves at a gentler pace.
Recognized Nationwide (And Deservedly So)
Major lifestyle publications have taken notice:
- Southern Living named Bluffton one of the “Best Small Towns in the South” for its creative energy, sense of place, and growing culinary scene.
- Travel + Leisure spotlighted Bluffton for its scenic beauty and charming historic core.
- Forbes has also recognized Bluffton as a top destination for retirees seeking a strong sense of community and access to coastal living.
You can start your day kayaking the calm waters of the May River, spend the afternoon exploring art galleries and locally owned shops, and finish with a front-porch cocktail or a sunset oyster roast. All without ever leaving town. Bluffton’s natural beauty, thoughtful growth and laid-back rhythm make it not just a place to live but a place to live well.
Ready to Make the Move?
If you’re considering a home in the Lowcountry, Bluffton should be at the top of your list. At Delcher & Delcher, we specialize in helping clients find the perfect property to fit their lifestyle. Contact us today to get the conversation started.
