While the Lowcountry real estate market is still robust, buyers and sellers in Bluffton and Hilton Head Island can expect a more measured housing landscape in 2025 compared to the rapid growth seen in the last few years.
Price Appreciation Continues
Average sale prices remain strong
As of July, the average sale price in Bluffton and Hilton Head reached $807,587, marking an 8.4% increase year-to-date.


Median sale prices hold firm
In May, the median sale price across the area was about $562,500, slightly down 1.7% year-over-year, but up 1.4% month-over-month.


Growing Inventory Means More Options for Buyers
Homes for sale are up:
Active listings in the region jumped by 29% year-over-year, reaching around 2,066 homes.


Balanced market conditions:
Bluffton reports approximately 4.9 months of inventory — a shift away from seller dominance, according to Rocket Mortgage.


Homes Stay on the Market Longer
Time to contract increasing:
Average days on market have lengthened to 58 days, a rise of 11.5% year-over-year.


More negotiation room:
The average sale price relative to list price dropped slightly to 97.3% in May, reflecting a modest uptick in buyer leverage.


2025 Mid-Year Market Report
From home values to shifting buyer trends, the 2025 Mid-Year Market Report from Charter One Realty offers in-depth insights you won’t find anywhere else. Whether you’re buying, selling, or simply keeping an eye on the Bluffton, Hilton Head, or surrounding markets — this comprehensive guide breaks down everything you need to know.
Condos & Villas: A Market of Their Own
More listings, fewer closings:
Condominium and villa inventory grew 87.7% year-over-year, while closed sales declined 16%.
Price pressure:
Median prices dropped about 6%, and days on market stretched to 41 days.


Buyer Caution, but Not Hesitation
Selective buying:
Buyers are becoming more deliberate and price-sensitive, yet pending sales are up 13.7% in May, showing continued market engagement.


Affordable options rising:
Listings under $150K on Hilton Head and Bluffton’s mainland saw a 20.6% increase in pending activity year-to-date.
Local Market Snapshot – June 2025
From the Hilton Head Realtor Association’s June market update:
- Single-family inventory: Up 29.9%, now averaging 4.4 months supply.


- Condos & villas inventory: Rose 25.8%, approximately 5.7 months supply.


- Price trends: Single-family median prices inched down about 7.6% on the mainland, while Hilton Head home prices saw a slight 2.1% monthly gain, maintaining 57 days on the market.


What This Means for You
| Stakeholder | Market Conditions | Opportunities |
| Buyers | More homes to choose, longer decision window | Excellent time for thorough inspections and price negotiations |
| Sellers | Important to price smartly and stage effectively | Homes that check all boxes still attract strong offers |
| Investors | Slower paced condo market may offer opportunities | Watch for units priced under market and in-growth areas |
Bottom line
It’s no surprise that enduring buyer interest drives the Bluffton and Hilton head real estate market. However, the playing field looks a little different in 2025 — which will undoubtedly reward sellers who plan thoughtfully.
Interested in a personalized market evaluation?
Reach out to Delcher & Delcher. We’ll help you navigate these trends and make the most of what 2025 offers.
The data above is based on reports current as of July 2025 and may fluctuate with new market activity. Sources are from CharterOne Realty and Rocket Mortgage.
